You Don’t Have To Stick To One Niche

Write About What You Know

Writing About What You Know Photo: Depositphotos

Stick to one niche is the advice you often hear repeated over and over in writing courses, workshops and books. But who is one dimensional? Certainly not me, and I suspect, neither are you. So why should your writing be? I am referring specifically to non-fiction writing. You don’t have to limit yourself to one subject area or niche.

Focus on who you are writing for and why

It depends on why you are writing about a subject and who you are writing for. If you are in a niche business and trying to establish yourself as a credible resource person or expert in a particular field, then by all means concentrate on writing in that niche.

For instance, I am one of the owners of a travel planning and tour operator business with a focus on designing custom designed travel experiences in African countries. When I am wearing that hat, I write articles and social media posts in the area of travel to Africa. I even published a book.

I have specialized knowledge that can educate, entertain and most importantly, help my readers to achieve their goals. My ultimate aim is to help, and by writing in this area, I am establishing myself as a credible source of information when it comes to travel and sharing my expertise, based on…