Boost Your Business by Writing a Book

If you run a business, odds are not many people know about you or your business. That’s not necessarily a bad thing, as potential clients don’t always need to know your name or your business’s name to find you. There’s a way to boost your business, and that’s by writing a book.

When people require a product, service, or answers to their questions or problems, they generally don’t search for a specific person or company, unless it’s a major corporation. Instead, they turn to the internet, using search engines to type in their queries.

That’s exactly what I did when I sought information on international travel tips and staying healthy while on the road. My intention was to share this valuable information with our clients through blog posts and articles.

Position yourself as an expert

Searching online led me to “Travel 911: A Health Guide for Adventurers,” a book authored by Dr. Yvette McQueen. I was impressed by the wealth of professional insights she provided. It gave me exactly what I needed.

Only upon finishing the book did I realize that Dr. McQueen is not just a physician but also the owner of a business offering consulting, coaching, and travel medical services for individuals, groups, tour guides, and tour operators, both nationally and internationally.